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By: Jamie Simpson
Whether you want to add a little bit of visual interest to your business or you are in a place where you simply want to stand out at the next conference or convention, consider what installing a stand-up banner can do for you. At the most basic level, a banner stand allows you to fly your colours; it produces a tall, eye-catching display that takes up visual space but which is relatively conservative in terms of square footage. If you are a small business which is looking to stand out, use a banner stand to get the attention that you are looking for.

The first thing to consider is that banner stands are perfect for places where you don't have a lot of room. The base of a banner stand is relatively small but heavy, giving the pole and the banner more stability without eating up too much area on the floor. This way, a small business can command more respect visually, allowing them to compete with larger businesses. Because banner stands hold your advertisements on high, they also managed to grab more attention than a simple sign posted on the wall beside you.

Also consider the fact that banner stands add more drama to your location as well. If you use a banner with a small amount of sway to the fabric, you will get a delightful flutter whenever a breeze comes by. This catches the eye and in the end, draws more people to your business. A small amount of visual showmanship goes a long way when you are looking at getting the attention of passers-by, and if you want everything at your place of business or your booth to do double duty, this is the way to go about it.

Banner stands are versatile in that they can hold any banner that you hook to them. If you pride your business on being able to change and adapt quickly, your marketing should reflect this. Think about printing up a series of banners and then being able to switch them out as you wish. Depending on what you want to do, you can switch out your banner every week, every day, or even several times a day. This is something that adds to the visual appeal of your booth or your business while still keeping the costs low.

You may also consider the versatility of pull up banners. A banner of this sort is significantly easier to store than a standard banner. Instead of folding up a banner and dealing with creases, or tediously rolling up by hand, a pull up banner immediately snaps back into place. This spring mechanism allows the banner to be transported easily, stored easily, and protected from damage or tears while it is transit. This is a great way to make sure that your investment lasts a long time.

Choose a banner stand that you know will suit your business. For example, if your business relies on nostalgia or tradition, choose one that is made of tarnished brass. If you like to keep things modern and ultra-slick, choose a banner stand made of highly polished chrome. There is not much difference in weight, and choosing the right banner stand adds a small touch of emphasis to your company mission.

Consider what your business could get out of a banner stand and see how it could change the way people look at you!


Jamie Simpson writes on behalf of Marler Haley, a supplier of outdoor banners. Visit them at
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