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By: Milana

Here are my latest website design marketing tips for your consideration.

Thanks,
Milana

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.

Website Design Marketing Tips By Milana

"Fix Your Web Site or Say "Good-Bye" To Sales!"

Your website tells a lot about you and your product so if your website is poorly design you are sure to loose your entire investment as you will be loosing sales by the minute. In this article I have outlined some of the common problems common to website.

In the age we are today, things change fast in the Internet and so if you are to keep up with your customers and to make maximise profits as a webmaster, you must be able to design and re-design your website to reflect the message you pass to your customers.

Sometimes waiting for your website designers take ages to effect this changes which you could have been able to do quietly from your home or office without having to pay lots of money to web designers and wait on the queue to get to your turn before the change can be effect. These delays result in loss of sales most of the time.

There is no way I will ever buy anything from a web site that has missing images or broken links. I mean, if this webmaster doesn't care about his web site, he probably could care less about his customers.

Getting your web site to look good can sometimes be a hair-pulling experience. Even for me, and I have been making web sites for over 5 years. I can only imagine how frustrated many newbies can get.

Let me share with you some of the common problems in designing a well-functioning web site. If you haven't made these mistakes yet - trust me: you will! Keep this troubleshooting guide handy for when you need it (and save some of your hair, too!)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. MISSING IMAGES ON THE PAGE 2. IMAGE LOADS VERY SLOWLY 3. IMAGE LOOKS DISTORTED
4. BROKEN LINKS
5. TEXT IS MISSING ON THE PAGE 6. VISITORS CAN'T SEE YOUR FANCY FONTS 7. TOO MUCH HORIZONTAL SCROLLING REQUIRED 8. THE TABLE IS WIDER THAN SPECIFIED 9. WEB PAGE DISPLAYS OLD LINKS AND IMAGES 10. BACKGROUND DOESN'T SHOW 11. CAN'T ACCESS YOUR HOME PAGE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

PROBLEM 1: MISSING IMAGES ON THE PAGE

SOLUTION: There are three things that might cause this problem. You have either forgotten to upload the image to your web server, didn't link to it correctly, or the graphic is in invalid format.

1) Remember, you need to upload all the graphics that you are using on your web page, just like any other file. So if you have a "services.html" page that contains "staff.jpg" graphic, you need to upload both "services.html" and "staff.jpg" to your web server.

2) You also need to reference that image correctly. For this, you need to understand a little bit about files, folders, and directories. Basically, a file is a document. A folder (or a directory) is a collection of files.

You might have a directory on your web site called "images". Inside it you might have the "staff.jpg", "logo.jpg", and other files.
Now, here is the trick: if your HTML file is located in the same folder with the graphic it contains, then here is how you refer to that image:

So far, simple, right?
But let's say that your HTML file is located in the main directory, while the graphic file is located in the sub-directory. For example, "services.html" is located in the root directory of your web site so that if you type http://www.yoursite.com/services.html" target="_blank">www.yoursite.com/services.html in your browser location bar, you will see it.

And let's say that you placed a graphic used on that page into a sub-directory called "images", so that when you type http://www.yoursite.com/images/graphic.jpg" target="_blank">www.yoursite.com/images/graphic.jpg into your browser location bar, you will see that image. So how do you refer to that graphic from your "services.html" page? Here is how:

All I did was put the sub-directory (or folder) name followed by a forward slash before the graphic name.

Finally, what if you put an HTML page into a sub- directory, but leave the image in the main (root) directory? For example, your "services.html" is located in a sub-directory called "pages". And the graphic used on it, "staff.jpg", is placed in the main directory, so that when you type this address into your browser location bar, you will see it: http://www.yoursite.com/staff.jpg" target="_blank">www.yoursite.com/staff.jpg How do you refer to this graphic on your "services.html" page? You use the "previous directory" notation like this:

The browser will then know, that in order to find that graphic it needs to look in one directory below. If you are having trouble understanding the above notation, use absolute image references. For example:

Make sure you know where you placed your graphic (which folder) and refer to it as if you were accessing it from your web browser. That's it!

3) And finally, if you are not using graphics with the "JPG" or "GIF" extension, they will not appear on your web page. Use PaintShop Pro or any other graphic editor download.com) to convert your graphic from any format to "JPG" or "GIF". Broken images may also happen even if they don't have the right extension. That's because they have been created in a not-for-web format. When a graphic artist designs your logo, remind her to save it as "RGB" (which stands for "red-green-blue") or "Indexed Color" and not any other color mode (such as "CMYK").
For more information, see "Choosing the right format for your images" at http://tech.irt.org/articles/js206/index.htm" target="_blank">http://tech.irt.org/articles/js206/index.htm

PROBLEM 2: IMAGE LOADS VERY SLOWLY

SOLUTION: You must do your best to reduce the graphic to its minimum good-looking format. Use GIFBot to do this: http://www.netmechanic.com/GIFBot/optimize-graphic.htm" target="_blank">http://www.netmechanic.com/GIFBot/optimize-graphic.htm Some new webmasters use a large graphic and specify a smaller size in the HTML code. That is absolutely unnecessary and will slow down your web page three times or more! For example, if you have a graphic that is 200x200 in size (pixels), and insert it into your web page like this:

...you are actually doing yourself disservice. Why not reduce the graphic in your image editor first, then place it on your web site? Doing this will speed up your site and will not distort your graphic.

PROBLEM 3: IMAGE LOOKS DISTORTED SOLUTION: You probably specified incorrect size of this graphic on your web page. To find out the correct size of a graphic, right-click on it and choose "Properties" from the menu. You should see the image size (something like 110 x 200) then put the same numbers in the IMG tag:

PROBLEM 4: BROKEN LINK
SOLUTION: You must fix your link so it takes your visitors to a page that exists. Links can be relative or absolute. Here is an example of a relative link (remember, I am omitting the tag brackets so you could see the actual code):

This link refers to a page that is located on YOUR web site, and not someone else's. Now, here is an example of an absolute link:

Notice that this link will take you to the exact same page that the first one will. This is just a different way to build your links.
You can also link to someone else's web site using absolute links:

Can you use relative links to refer to an outside web site? No. Only absolute links can do that. And don't forget to use the "http://" in each absolute link tag.

PROBLEM 5: TEXT IS MISSING ON THE PAGE SOLUTION: This can happen for different reasons, but all of them have to do with closing tags:

1) When a closing table tag is missing, the entire table content might be missing, too. So don't forget to close all your TABLE, TR and TD tags.

2) You forgot to close a comment and the browser "thinks" that the rest of the text has also been commented out. Make sure you close every comment that you open.

3) You forgot to close a quotation mark in a tag. For example, if you use quotes in a IMG SRC or A HREF tags, you must close them:

The above code will cause the page to display incorrectly. Fix it by adding a closing quotation after the graphic name.

4) If you using in forms, make sure you close it with a tag.

PROBLEM 6: VISITORS CAN'T SEE YOUR FANCY FONTS SOLUTION: Do not use your fancy fonts. There are only a handful of fonts that every computer user has installed. They are: Verdana, Arial, Courier, & Times New Roman. If you try to use some other font such as Impact or FreeStyle Script, and your visitors don't have them installed, they will see your text in whatever font their browser is set to.

If you REALLY want your visitors to see your handsome fonts, then turn some of your text into graphics. Your graphics will be displayed the same on every computer, and your visitors will be able to see the fonts you meant for them to see.

PROBLEM 7: TOO MUCH HORIZONTAL SCROLLING REQUIRED SOLUTION: Put your text into a table and make it no more than 85% in width and centered. This way, regardless of how large or small their monitors are, your visitors will always see your text centered with no horizontal scrolling necessary.

PROBLEM 8: THE TABLE IS WIDER THAN SPECIFIED SOLUTION: Sometimes even you specify table width as 500 pixels, it might still stretch to all 700. There are two reasons for that.

1) You have a graphic in that table that is wider than the table itself. Reduce its size and the table will shrink as well.

2) You are using a long URL somewhere in the table text. Shorten it or remove it and you will see the table shrink to its specified size.

PROBLEM 9: WEB PAGE DISPLAYS OLD LINKS AND IMAGES SOLUTION: Refresh (or reload) the page by clicking the button on the toolbar of your browser. Sometimes the graphics are still not being refreshed in which case you need to do this:

right-click on the graphic choose "view image" or "open image" click "Refresh" when the graphic is displayed by itself

Now come back to your web page and press "refresh" button one more time. You should now see the updated images. Also, if you are using an FTP program to upload your files, don't forget to click "Refresh" in the FTP window before uploading new files. Otherwise, you will simply upload the old versions.

PROBLEM 10: BACKGROUND DOESN'T SHOW SOLUTION: Make sure to upload your background image along with the other files. Also, make sure you upload it into the right directory (see "missing image on the page" above for more information)

PROBLEM 11: CAN'T ACCESS YOUR HOME PAGE SOLUTION: if you get an "access denied" error or a list of files when you are trying to access your web site, make sure you named your home page correctly.
Every hosting company has it set up so that the very first page of your site must be named "index.html". Sometimes, though, they will require your first file to be called "welcome.html", "default.html", "home.html", or "default.htm".

There is only one way to find out:ask them! Or visit their web site to see if they specify the default file name in their tech support section.
Notice that "default.html" and "default.htm" are two different files. You can name your files either way, but only one of them will be accepted as a default one.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Jeffrey Benson is the CEO of Self Help Solutions Centre, a full time Internet Marketers and the vendor of the acclaimed website design book "65 Instant Web Design Answers". He has just published a new book entitled "When The Going Gets Tough: How To Create Opportunity out Of Thin Air.A self help book to guide you into greatness.
http://www.roibot.com/w.cgi?R52480_Article1" target="_blank">http://www.roibot.com/w.cgi?R52480_Article1 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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