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By: Hans Klein
"The Information Publisher's Secret Resource Guide To Blow
Customers Away!"

By Hans Klein

Have you ever heard the saying, "Give and you shall receive"?

Well, with information publishing, this saying is one of the most
important you will ever hear. Let me explain:

Whether you are providing your information product in a book, an
e-book, a manual, or a video, if you want your customer to buy
from you again, you must provide in your product value that he or
she can directly apply to his/her life.

The more value you provide, the more satisfied the customer…
And a satisfied customer leads to a lifetime client, and a lifetime
fan will gladly refer others to you.

So, why should you remember the saying, "Give and you
shall receive"? Well, if you give value, you will receive the
benefits of a satisfied customer. You have to give value
before you can receive value.

Now, you're probably wondering how you can provide substantial
value to your customers so that your information goes in one ear
and turns on a light bulb that says, "Eureka!… that is some
powerful stuff that I can use immediately!"

Well, if you are wondering about this very question, you're in luck
because if you look below you will discover the five keys that you
will want to print out, stick on your wall, and use every time you
sit down to create an information product.

1.Connect with your customer and build rapport. Show
that you are human, also. You can do this by talking about a
failure in your life and how you turned it around, an obstacle that
you overcame, or a person that influenced your life and business.

The bottom line is you want to your customer to feel as though
you were in their very same position, and you can relate to their
situation. This immediately builds credibility because the
customer begins to see you as a friend, instead of just an

2."That's great, but What's It Going To Do For Me?" As
the customer views your product, this is the MOST important
question they have… So, answer it! Be sure to point out how they
are going to very clearly benefit from the information you are giving
to them.

3.In the introduction of your product, always give your
best promise of what you expect to deliver to the client. Do you
expect to show the client how he can make an extra $1,509 a
month? Lose 23 pounds? Save 139,403,839 seconds a year?
If so, let the client know what kind of value he is about to receive.

4. "Alright, saving 139,403,839 seconds a year sounds
great, but this sounds too difficult." The next question the
customer wonders after finding out what your information can do
for him is if they can do it… So, let him or her know "Yes, You
Can and here's why…!"

5.Let the customer know possible potential return on
investment if they utilize the information you are providing. In
other words, tell the customer the end result as to what your
information can do for him. Will the customer master weaving,
writing, or what ever your product is showing him what to do?

© Hans Klein - All rights reserved

About the Author


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