Writing and designing a great ebook is an essential part of
your success. However, it is only a small part of your overall
strategy. In order to be successful, you must develop and
implement a strategic plan that includes all of the following:
- A great ebook
- A web site specifically designed to sell
- Persuasive ad copy written with passion, excitement and
- An easy ordering process
- A powerful marketing strategy
Each step will play a very important role in your overall
success. You must plan each step very carefully and develop
your strategy to its fullest potential. If even one step fails,
your sales will suffer.
Designing Your Sales Page
When you're ready to design your sales page, keep in mind,
the most important part of your page is your sales copy.
Fancy web sites and graphics don't make sales...words do.
Your sales page should have one specific purpose -- getting
your potential customer to take action. It should be simple in
design and focus on one specific product.
Design your page in standard HTML and avoid using Flash or
anything that requires fancy plug-ins. You want your page to
load as quickly as possible and draw your visitor's attention
to your text.
Another consideration of great importance is the Search
Engines. You must specifically design your page to rank
high in the Search Engines. Including good META tags is a
step in the right direction. However, META tags are only a
small part of preparing a page for the Search Engines. Your
page design, title, text, link text and image alt tags all play
a very important role in determining how your page will rank.
Visit Search Engine Watch to learn more.
If you'd like a head start on designing your sales page, you
can find some free templates here:
Writing Effective Sales Copy
Your words are the most important part of your entire
marketing strategy. Every word, sentence and headline
should have one specific purpose -- to lead your potential
customer to your order page. Pack your copy with all of the
benefits your ebook has to offer. Tell your potential customer
exactly what your ebook will do for them. Identify a specific
problem and promote your ebook as the solution. Write to
persuade -- that's the bottom line.
Your sales letter should begin with a powerful headline that
DEMANDS ATTENTION. This headline might be in the form of
a question that identifies a problem, or it may be in the form
of an intriguing statement. Your headline is the most
important part of your entire sales copy. If it doesn't
immediately grab your visitor's attention, they most likely
won't read any further. Developing a great headline should
take more time than writing your entire sales letter. It's
Display your headline in a large, bold font that demands
your potential customer's attention and intrigues them to
In order to keep their attention, use subheadings (headlines)
throughout your sales letter. Subheadings should provide
highlights of each section and capture the attention of those
who just scan your text. Display your subheading in a large,
When you begin writing your sales copy, write as if you were
talking with just one person. Write your copy with passion
and excitement and tell that one person exactly what your
ebook will do for them. Write your words so that they
seamlessly flow together from your beginning headline through
to your order page.
In addition to using a killer headline and sales copy, you must
also include some powerful testimonials. Make sure you don't
create a separate page for your testimonials, as they most
likely won't be read. Place your testimonials throughout your
sales letter to ensure their visibility.
Another powerful tactic used to increase sales is to include
free bonuses with the purchase of your ebook. Many times,
you'll find that a customer will purchase your product just
for the bonuses.
If you're in need of some great bonuses you can offer with
your ebook, visit the following web address:
Completely remove your potential customer's risk by including
a money back guarantee. If they're not completely satisfied
with your product, for any reason, you'll refund their money.
Internet users are apprehensive when it comes to making
purchases on the Internet. You must put their mind at ease
by building their confidence in you and your products.
The final part of your sales letter should include a PostScript.
When your visitor scans your sales message, chances are,
they'll read your headline, subheadings and your PostScript
message. Place your most important benefits within your P.S.
message. It will get read.
Take your time and develop your sales page to its fullest
potential. It is an essential part of your success. You may
have a great ebook, however, if your sales copy is poor,
your sales will be minimal. A great sales page sells.
About the Author
Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.