Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Categories | RSS Feeds See As RSS
Forgot Password?    New User?
Welcome to Very Good Articles!

ALL » Marketing >> View Article

By: DamonZa
When printing services are concerned, there are numerous service providers out there who print anything from a mail-merge letter to a postcard, letterhead, notepads, and much more. Though it may be a small job, of printing a few hundred pamphlets or postcards, it is always better to choose a good direct mail marketing solution providing company who would not only provide solutions, but also would help in designing the chosen campaign material, but also print it and send it across to the clients. These printers usually use digital printing to produce excellent variable printing materials. Though many a company or small-scale business providers may be tempted to create their own marketing material, it is always advisable to outsource it to a service provider who may cater to all the needs. Here are a few better reasons which would be really convincing why one should choose a provider rather doing it in-house.

Reasons to Choose Variable Printing Services

• The first and foremost reason would be the cost of printing. Though many have a notion that these companies charge a hefty amount, still it is not true, as there are a lot of providers mushroomed all over and so to get business each one quote a very competitive and reasonable price. At times, many a good printers even give a better service for a better price. They also provide a mail-merge service which is main part of variable printing. Mail-merge is a very difficult process to do at the office or indivudal level. These printers also offer a great discount for bulk orders. Comparatively, one should see the other charges incurred for the paper, covers, designing, printing, mailing, etc. if it’s done in-house.

• Secondly is the time spent. People in-house or if the owner would do it himself, the time spent would be more, as he or she is inexperienced. And moreover, the time spent for designing can be utilized to do something worthy and fruitful. In the long, this would become a costly affair for the company. Outsourcing the work to some reliable printer would be easier as both time and money would be saved in the long run.

• The people associated with the printing have good knowledge about designing, printing and marketing solutions. They are also well-trained to covert ideas into graphics and content, which is unique and stands apart. Such a material would surely turn out to be good returns on investment.

• Printing with a normal ink-jet printer and a bubble-jet color printer differs. If a company or an individual is doing the work without the help of a professional printer would surely use a normal ink-jet or a laser printer, which would not give out the same quality as the high-end bubble printers.

Before hiring or choosing any variable printing service provider it is always better to probe about the reputation and testimonies of the company. This will surely give a better idea about their abilities and the end result.

iti Direct Mail, offers variable printing services ( )and also other services like designing, printing and mailing postcards, logos, letterheads, envelopes, newsletters, and much more, based on the requirement of the client. To read more about variable data printing, you may visit ( ).
See All articles From Author