|Most small business people on the Internet are on
a budget and that forces you to be "creative".
Testing is important and a constant ongoing part
of any marketing plan. You need to test various
approaches and be able to access the results.
The simplest manner to do that is with Auto-Responders.
(For a FREE list of some good Auto-Responders that
can be used for online business, send for at:)
You can easily set up a different Auto-Responder for
each different test that you run. For example, if you were
to market software, you could list your Auto-Responders
as: firstname.lastname@example.org, email@example.com, etc.
This allows you to test different ad copy, headlines, prices
or whatever and to gauge the results just by viewing the
responses you receive to each approach.
You must stress your:
1. Product or Service.
2. Focus on the Benefit.
3. Keep it Simple.
What might work great for your competitor, may very
well be completely wrong for your own project.
Make your project a personal extension of what you
need to accomplish with it.
Set aside a consistent amount of time that you
can afford to invest daily.
And, test, test, test until you find just the right
combination of elements to make your project
a HUGE success
About the Author
A.T.Rendon is an entrepreneur and published writer.
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