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By: Dr. Bill Nieporte
Fact: Two Horses Can Pull About 9,000 Pounds
Question: How many pounds can FOUR horses pull?

If you are like me, your initial response was to say that four
horses can pull 18,000 pounds. Sounds reasonable--but its wrong!

Four horses can actually pull over 30,000 pounds. What the
difference? It's something called synergy. Synergy is the
energy or force created by the working together of various parts
or processes.

Synergy. That's the power behind what is commonly called Joint
Venture Marketing. In a "Joint Venture" or "Endorsed Offer," two
parties leverage their assets (client lists, finances,
technological expertise etc.) for the mutual benefit of both.

Joint Ventures are commonplace on the Internet. If you have ever
exchanged links with another web site or perhaps traded ads with
an ezine publisher, then you have engaged in a rudimentary Joint
Venture. Unfortunately many marketers stop at this
point--failing to enjoy the profit potential of this incredible
marketing strategy.

You want to be different, right? Well, I am going to give a
simple 1-2-3 formula that will allow you to profit using Joint
Venture Marketing.

STEP ONE: You Need a GREAT Product!

This is the key to real success in any business, isn't it?
Unfortunately so much of what passes as "useful products" on the
Internet is just plain garbage. Too many people promises the moon but delivers nothing but cheese.

Listen, if you give your clients something of value up front then
they will become happy customers for life. They will come back
and buy over and over again.

Got your product? Great! Now let's move on to...

STEP TWO: You Need a Joint Venture Partner(s)

Here's one of the best methods around for finding Joint Venture
partners. Visit and download "Alexa." This
will soon become your secret weapon for finding the information
you need to make a significant Internet income. Play around with
Alexa and you will soon learn how to use its many important
features for developing a powerful and PERSONALIZED Joint Venture
proposal letters.

Assuming you've got "Alexa" loaded and running, use your favorite
search engine and check for key words like:

* Internet Marketing
* Marketing
* Business Success
* Advertising
* Online Sales
* Making Money
* Entrepreneur
* Email Marketing
* And any other key words that will find you business
owners, e-zine publishers, etc.

If you've done your searches you are ready for the next step.
It's now time for...

STEP THREE: Offer a Proposition That Will Make Joint Ventures
Happen Like Mad!

You've visited your prospective partners site. You've used
"Alexa" to do some strategic research. Now take what you've
learned and create a personalize Joint Venture proposal. Make
sure that you make specific references to their site's content to
get their attention and assure them they AREN'T getting Spammed!

Here's a letter I use to introduce people to the *Masters of
Marketing Inner Circle*


((If ALEXA doesn't find their name put in Sir:/ Maam))

I represent the fastest growing Internet Site for Business
Development on the net and since you seem to be doing well (at
least I get that impression from your site)

((*remove the asterisks and write one or two lines about their
site, something like: "with your promotion of "Save-A-Patriot

and since you're obviously stable in business and we know you've
been on line since _________ with a significant success in what
you're doing, we want to share an idea with you we believe will
make you a nice second stream of revenue while rendering a very
noble service to your customers.

Since we feel we represent a product that is a perfect
non-competitive but needed service you can offer them we believe
you'll do rather well so we're prepared to absorb all risk and
monetary costs.

If you'll call me between ___ & ___ one day this week, I'll
explain everything in full. It will only take about 10 minutes
of your time but it can mean thousands of dollars to your bottom

I think you'll be excited as I was when I found you on the net.
My number is 888-XXX-XXXX and just tell whoever answers I'm
expecting your call.

Sincerely Yours,

Your Name

PS If you prefer I call you, just reply to this message with your
telephone number and the best time when I can reach you. Make
sure you send it with your name in the Subject line so I can pick
it out of the many Emails I get and get right back to you.

Is it really that simple! All you have to do is commit to work a
couple days a week surfing, finding prospects, and sending out
letters. Then set aside a couple of hours each day to make your
calls and arrange the deals. It's that simple… and yes, it works.

SO - That's the next and final step!


(* Portions of this edition is reprinted with the permission of
Mike Enlow, Joint Venture Marketing Consultant and remains
protected under the original owner's copyrights of 1997, 1998,
1999 Enlow Enterprises, Inc.)

About the Author

Dr. Bill Nieporte is editor of "The Success In Life Newsletter."
You may subscribe by visiting
you join the *Masters of Marketing Inner Circle* you will get
access to ALL their secrets to build your fortune. Get the
details now at

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