|Are you placing your ad on the web and
not getting any response?
There are three basic things that you must do in order to
succeed when placing your ads online:
1. Be Consistent.
A one shot ad will simply not work. This is true even when
placing ads off-line. If you do not plan on running your ad
a minimum of 6 to 12 times, then you should expect that
your efforts will fail.
The more exposure you give your ad, the greater the chance
that it will accomplish what you are trying to do, which is to
get a positive response. Place your ads consistently.
2. Target Your Ad.
Aim your ad at the type of customer you need to attract for
your particular market. It is a waste of time and effort to run
an ad that gets the attention of someone only to discover that
what you have would not be appropriate for that individual.
Determine what type of person would most likely be interested
in your product or service and find those places online where
that type of individual would be found.
An excellent source for prospects can be tapped by placing
your ads in one of the many online newsletter or e-zine
publications that already cater to that particular target market.
You can find online publications that cover just about any
subject imaginable by doing a little research at one of the
many newsletter/e-zine directories that list them for you.
Access a FREE List of Newsletter and E-zine Directories at:
Visit the Directories on this FREE list, which are like
Search Engines specifically for online publications,
and look for your target market under the subject
most likely to be of interest to your prospects.
All total, the Directories on the list probably house over 20,000
different online publications from which you may choose.
3. Work Your Leads.
Respond to the initial inquiry for more information. Then
make certain to follow-up that lead with another message,
usually several days after the first contact.
Considering making use of a FREE Auto-Responder service
that will help you to automate the process of follow-up.
For a FREE list of FREE Auto-Responder Services send to:
Keep in constant and continuous contact with your leads
but do not become a pest about it. Daily contact without
first having some additional contact from your prospect
would be too much. Allow them time to review your info.
However, a once-a-week message may work perfectly to
keep your offer fresh in their minds and is exactly what
you need to do to close that first sale with your prospect.
Follow these few tips and it will vastly improve your rate
of success to turn cold prospects into new customers.
ABOUT THE AUTHOR
A.T.Rendon is an entrepreneur and published writer.
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