|Ask any business person who's website is at the top of the
search engines if his/her site is making money, and the answer
is almost always "yes".
An example is Glenn Canady, the author of "Gorilla Marketing"
who employed only one of these strategies, and it made him over
$1 million dollars.
The fact is, search engines can get you an enormous amount of
traffic, and it's traffic to your sites that's free. However, in
order to ethically and effectively market in the search engines,
you need to use strategies that actually work.
Below are three different ways to effectively, and ethically,
raise your rankings in the search engines. I've included seven
different resources that you can use that will help you
implement these strategies, and do it quickly and easily so that
you can begin to see an increase in your traffic almost
1. Optimize your site. To make sure that you are properly
targeting your market, you need to make sure that you are
marketing using the right keywords. This means optimizing your
site to make sure that the keywords you have on your site are
the keywords that your site is actually optimized for.
There are two tools that you can use to help you with search
a. Search Engine Optimization Fast Start Ebook -
http://www.seoresearchlabs.com/seo-book.php - will teach you
simple and effective techniques for optimmizing your site. This
ebook is now in its 4th edition, is completely up to date, and
is one of the best ebooks I've seen on search engine
b. Web CEO - http://www.smallbusinesshowto.com/search.html -
This is a complete search engine optimization suite that offers
10 different tools to help you optimize your site for the search
engines. It offers the most comprehensive, and step by step, set
of instructions I've ever seen with any software package.
According to the instructions, you can get started in one hour.
The free version of this software will work for most, and it
also includes a $97 search engine optimization course as part of
2. Develop a linking strategy. One factor that influences how
well you are ranked in the search engines is linking. The more
inbound links that you have pointing to your site, the higher
you will be ranked in the search engines.
For each link that you have pointing back to you, that's another
opportunity for your potential customer to find you. With
credibility being such a big problem on the internet, to have
someone recommend you increases your chance of making the sale.
To help you develop an effective strategy, I recommend that you
read "Linking Matters" - http://www.linkingmatters.com/. This
ebook shows you how to develop an effective linking strategy for
your site, and do it very quickly.
3. Develop a content strategy. The truth is, "Content is King".
Most people online are looking for information. The more
information that you provide for your customers, and the more
valuable it is, the more likely you will make the sale.
Below are three different ways to develop content for your site.
The first and most effective strategy are articles.
Articles actually work for you in several ways.
a. Brands you as an expert so that customers come to you. b.
Provides valuable content to your potential customers. c. Builds
a relationship between you and your potential customers. d.
Creates a viral marketing strategy for your site. e. Builds a
linking strategy for you every time a webmaster publishes one of
No other strategy that I have employed has brought me more
business than this one.
To find sites that accept articles, go here:
http://www.jogena.com. This is one of the sites that I use
because it's one of the oldest, and most reputable sites online
for finding information on ezines. Unfortunately, there's no
search, but everything is done by category, and the information
is comprehensive, so you will locate rather quickly what you are
However, if the thought of writing your own content gives you
nightmares, there's a way around this.
You can use public domain information. Public domain information
is information that is free to use because it's in the public
arena, or the copyright has expired.
To help you easily locate this information, I recommend that you
download the public domain toolbar. You can get it at the Public
Domain Forum - http://www.publicdomainforum.com/forum. You have
to register for an account to get the toolbar, but both the
forum account and the toolbar are free. The toolbar is a very
comprehensive resource of public domain sources.
The third content strategy you need to consider is blogging.
What a blog does is allows you to create search engine friendly
content on your topic of interest. Combine this with an RSS
feed, which the search engines love, and you have a winning
Not only will it help you build content for the search engines,
but it can also help you raise your traffic and sales.
Here is a comprehensive ecourse that you can take that will
drastically reduce your learning curve, as well as provide you
with the resources you need to implement this strategy.
Finally, to keep abreast of what's happening with search
engines, you need to subscribe to Search Engine Watch -
http://www.searchenginewatch.com. This site offers tons of
resources, news, and a newsletter on search engine optimization.
Apply one, or all, of these search engine resources to your
search engine strategy, and you can expect a major increase in
your traffic and sales to your site.
About the Author
You can get Jinger's best free internet marketing and small business resources, including free software, ebooks, newsletters, and more when you visit her blog at http://www.askjinger.com