|1. Tell people the point or focus of your web site.
Explain to them what things they can do or which
goals they can accomplish while visiting your site.
2. Make your visitors feel comfortable at your web
site. Give them your main business address, your
visitors may not trust you if you're using a P.O. box.
3. Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
an extra convenience without having to contact you.
4. Buy advertising space on discussion board web
sites. They are usually arranged by subject; that
makes them highly targeted.
5. Start a free e-mail newsletter to create your own
opt in list. Create a title that grabs readers attention.
Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an idea
journal, good or bad. Sometimes you can combine
ideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletter
into different languages. This will increase your over-
all target market.
8. Make your classified ads stand out in a crowd.
Use all capitol letters in the headline, divide letters
with extra spaces, add in text symbols, etc.
9. Remember your customer is always right, even
if they are not. Resolve all conflicts quickly and
painlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.
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